5 Tips for Marketing a Mobile Mechanic Business (2023)


The mobile mechanic business is one that fascinates me. One of the big issues people have with maintaining a car is time to take it in the shop. This is where mobile mechanics can win big. But how do you market that #business? Remember marketing is telling the story. If we approach our marketing strategy like that, it makes the task of marketing much easier. #humblemechanic

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What's up everybody its Charles today, we're talking about five different ways.

You can market your mobile mechanic business, really there's a million ways.

And really you can do this for any business.

But this one's kind of centered around being a mobile mechanic, mobile technician and that's a space that I actually think super cool.

And not one that a lot of people are doing right now.

There are some that are doing it and doing amazing job.

My friend face, she said, she's, booked out for like a month, and she does know her kidding at all so I guess like marketing tip zero.

You got to be good, because if you suck all the marketing advice in the world from the best marketers on the planet, ain't gonna do you any good so let's get into it.

Number one is probably the easiest one and should not cost you anything if it costs you any money, it's, not gonna be very much and that's make a Facebook page make a YouTube page make an Instagram account a Twitter account a Google account, Angie's List, Yelp, all the review sites out there right make a page on all of them have a presence on all of them start taking your phone and posting click, hey, look.

What I'm doing isn't this, awesome, I'm fixing this car on out of my mobile workstation, right? You need to let people know that mobile mechanics are a thing I.

Promise you that if you asked 50 people 35 to 45 would have no idea that they could call someone up and say, hey, I need an oil change.

Can you come to my house and do it it's not common? So you need to get the message out there that it's just a thing.

Then what you can start to do is tailor your information that you're putting out there to your specialty.

So, for example, if I were to do this, this would be a VW and Audi mobile mechanic.

I wouldn't, necessarily be promoting that I do oil changes cuz, not a fan of doing oil changes, but maybe it's mobile diagnostic, maybe it's mobile modification.

Maybe I'll come put coilovers on your car and slam it to the ground right? Whatever your specialty is focus your page on that and make sure you follow the rules of these different platforms right? Youtube's.

A video platform make videos.

Instagram is a picture and video platform make videos and pictures make sure you're doing Instagram stories right tune up your Facebook account make sure on Yelp you're there.

And you have a picture of your business with the address and guys the people that have business website.

Yeah, of course, make sure you have a website too.

And if you have a website in a business, whether you have a physical location or whether you're mobile, and you don't have your hours and your phone number and your address on the home page, where I can go, oh, there's their phone.

Number you're, doing it wrong.

Make sure you tune all that stuff up and have it dialed in.

And then, of course, you posting on it.

Number two, segues nicely from number one and that's joining Facebook groups.

Now, join your local Facebook groups, right? You live in Nowheresville North, Carolina.

Well, I'm gonna be on the Nowheresville North Carolina, Chamber of Commerce page I'm going to be on the buy and sell page I'm going to be on all the pages right that are by local my area.

In addition to that I'm going to go onto the pages for my cars that I'm working on again, will use me as an example, I am on all the VW and Audi pages that I can find I'm on the local ones, there's like six, local ones for the small area that I live in I'm on all of them.

Now, what I'm not doing and what you better, not do because you're probably going to just get kicked out of the group anyway, is every day? Hey, guys, I'm, a mobile technician, I want to come into your house and fix your car.

Okay? You can do that every once a while and make sure it's cool with the admins.

But what you're there for is you're there to help right you're there when someone says, hey, does anybody know a towing company? Oh yeah, I got one it's.

My buddy, John, here's.

This phone number right? Or does anybody know the best place to get parts? Well, I get all my parts for my customers at XYZ.

And you can be very subtle with this marketing and not blow up their feed with.

Hey, everybody I'm, the coolest, smart mobile mechanic ever.

And you begin to slowly develop that relationship with the group.

And then, of course, if they think they need someone with mobile service, you're probably gonna be their go-to as well also don't, forget that maybe there's an opportunity with that page so I belong to the Rd UVW Abbi page, maybe there's opportunity to sponsor that page and actually be able to buy advertising for that page I, don't know if pages do that or not, but I think it's, actually a really good idea.

In fact, if anybody wants the sponsor, the humble mechanic Facebook group page, let me know cuz maybe there's opportunity for that.

But that would be a good way for you to get your name out there with that group in a way that the admins all approve of so join every single one that you can find and be an active participant, but I'm telling you, if you just promote your page and nothing else you're gonna get kicked out pretty fast.

I know, I do give people one shot.

And then if they keep going with their nonsensical business in the group, I, give them the boot.

Number three is kind of the same thing.

But in real life, you need to be that community member in real life as well.

So Chamber of Commerce meetings, if there's a brewery that's having a charity event, even if it's not car related go where your shirt right? I would be wearing this shirt.

Everywhere I went if I wear a mobile mechanic.

And it would say on the back, the world's coolest mobile mechanic.

It probably wouldn't say that, but you know use your your elevator pitch that you have and put it on the back.

So that people see it and go, oh, I, didn't know, mobile mechanics, we're, actually, a thing go to car meets go to cars and coffee do all the car things in your area.

The whole idea of marketing is to tell the story about your company.

So that people know it's an option right? The marketing good marketing is gonna lead to good sales.

And you have to make sure that people know about you and know, it's, even a thing tell your story with the lens of your Instagram account or on this Facebook group, or in real life, make sure you have business cards with you I'm.

The worst about business cars, make sure you have business cards with you.

So you can hand them out to people most of time they go in the pocket then right in the trash, but you need to try those are all like things.

You got to do I would even say consider having your own car meet if there's no cars on coffee in your area.

Start your own.

The cool thing about starting your own is you get to be the title sponsor.

So it can be Cars and Coffee sponsored by Jim's mobile mechanic service or whatever your business is think about those kind of things you want to be part of a digital community, and because you're a business that has a mobile service right? You want to be part of that local and just a little bit beyond community out of all of these number four is probably the one that people are going to like the least because it's doing free work and that's teach hold car clinics, you're a mobile shop, bring your mobile shop somewhere and teach a car clinic, new drivers office.

People people that aren't car people.

You know, we as car enthusiasts.

We get this mindset of everyone's, a car enthusiast.

Well, I can tell you my wife, doesn't really care much about cars, except for a very small segment of cars.

But when it comes to what she's driving, she doesn't care, she just wants it to run right? And so many people are like that.

Oh, she also doesn't want to get.

You know, taken advantage of if she had to bring it somewhere for service.

So think about the office building that might have one or two car enthusiasts, but 25 other people that don't care squat about their car other than it gets me to and from where I have to go if you take your mobile shock to that office building on Friday afternoon.

And of course, you know, talk to management first right, don't just show up.

But if you schedule, this car clinic get that office building on Friday afternoon, bring some snacks and get the office together and walk them through what you do for an oil change, or what you do for a tire rotation.

You don't need to be selling your business here.

They see the banner on the back of your trailer, or on the side of your car.

You need to be teaching them about cars.

You need to give them a little bit of confidence.

One that you know what the hell you're talking about and two that they can't understand a few things.

So they don't have to worry so much anyway, about getting taken advantage of.

And then of course, right do the smart things like leave them with a little care package that has a tire pressure gauge and a sticker and a keychain with all your business on it.

Those little old-school marketing knickknacks junk that I.

Everybody loves I don't care for I.

Usually give my stuff away, but that's the kind of stuff you want to leave them with as they're walking away from your trailer here.

Thanks for coming here.

Thanks for coming here.

Thanks for coming.

That can be such a soft sell you don't even need to sell it's.

So soft you're there to educate not to sell them anything.

The one taking it to the office building guys, I can't, tell you that would be huge what a cool break up in the day for most office workers and it's huge for you because you're getting access to people that would not otherwise look for a mechanic they're gonna go to the dealer cuz they bought the car.

There they're gonna go somewhere else because their brother knows a guy, that's, real good.

But you want to be another option for someone alright.

And finally, number five, you know, we have so many amazing tools at our disposal, the marketing power of this right here.

The cellphone is mind boggling, right? I wouldn't be able to sit here and do what I do if it weren't for this kind of technology, but don't, let that get in the way of the old-school stuff like asking your customers for referrals, hey, miss Johnson, I know, I did a great job on your car today.

I hope, you're happy with everything.

Do you have like three or four people you could pass my business card on to that would really help me make sure that I'm able to do this for you and I don't have to go back to a working as a technician at a shop, ask it's so simple.

And if they say, no say, alright, Walt and I, leave you with a couple of cards in case, you change your mind or they say, no, you might know them as your customer anyway.

But the simple ask ask for the referral ask for the review on Yelp ask for the review on Google guys.

Sometimes we as customers, we don't think, oh I should leave a yelp review unless we're mad.

Right? When were mad first thing, we think of I, can't, wait to go to Facebook and leave a bad review, ok? Well, that's cool.

And you do that if you need to, but we need to tell our customers.

Hey, this is helpful to me.

This is what I need to keep my business growing to make sure that what I'm doing now is something I'm always gonna be able to do for you.

And if you're doing a good job and people like you and ultimately you're fixing cars correctly, not everybody's gonna do it.

But dude, if you could get 80% 60%, 25% of your customers to leave you an awesome review, that's, 25% of your customer base that would probably not have done it to begin with until you made a mat.

So asked it's.

So simple, send follow-up emails have tracking right there.

So mad there's so much millions of ways you can market this.

But don't, forget about the simple face to face Thank You, mr.

customer I, really appreciate.

You inviting me over to fix your car.

Would you mind telling a few people about my business or leaving a review on Yelp I'll? Give you one more that's, super easy and I just kind of thought of them in my head, make sure if you're doing service you have an oil change sticker, put your business on it I never want a customer right? If I was a mobile mechanic, I'd, never want a customer to have to hunt down my phone.

Number I would want my check engine lights on let me call Charles.

Oh there's.

His number right? There.

People Boop, hey, Charles, my check engine lights on.

When can you come look at it that simple license plate frames stickers, whatever whatever you can think of whatever works for your business keychains, right? All of it that's keychains, write whatever works for your business.

Do that don't be afraid to spend a bit of money on marketing don't, be afraid to spend a bit of money on stuff like this.

If that's ultimately it's about telling your story it's about getting your name out there, it's getting people to understand that.

This is even an option and I think that's probably gonna be your biggest struggle, heck go to shops and tell them, hey, if you guys ever get super backed up call me, and let me know, maybe we can work out a deal don't, be afraid to do any of that stuff if it works awesome, if it doesn't work, shelve it, you can always come back to it later and try it again.

So awesome question, fun, topic, I, love talking about it.

We can actually keep the conversation going down in the comments section.

If you have any other really cool, unique marketing ideas for a mobile mechanic, or anybody really because most of it works for anything drop it down below guys.

Thank you so much for watching and I'll talk to you again.

Next time.


How do I market my mechanic business? ›

Auto Repair Shop Marketing Strategies to Attract New Customers
  1. Get Involved In Your Community. ...
  2. Run Special Promotions For First-Time Customers. ...
  3. Partner Up With An Adjacent Local Business Like a Body Shop. ...
  4. Advertise Locally. ...
  5. Run Targeted Social Media Ads. ...
  6. Up Your Search Engine Optimization (SEO) Game.

How can I promote my garage business? ›

If you are curious about what is the best marketing for auto repair shop, keep reading.
  1. Website Branding. ...
  2. Search Engine Optimization. ...
  3. Social Media. ...
  4. Email Marketing. ...
  5. Local Reviews. ...
  6. Content Marketing. ...
  7. Referral Program. ...
  8. Reward Program.
Apr 9, 2019

What is the target market for auto repair? ›

Auto Body Repair Shop Target Market

Some target audience examples include the following: Luxury car owners. New car owners. Lifetime car owners.

What is the best business structure for a mechanic shop? ›

However, the most fitting choice for a new mechanic shop is a limited liability company (LLC) since it combines benefits from the other types of business entities and rolls them into one. One major benefit that LLCs provide is pass-through taxation.

How do mechanics find customers? ›

Mechanics find customers through advertisements in the local newspaper, on billboards, or online. Many mechanics advertise themselves in the local newspaper or online. However, most mechanics opt for billboards because of their high visibility and ability to target a specific demographic.

How do I attract customers to my garage? ›

In this article, we share a few simple tips to get more customers to your garage and grow your business revenue.
  1. Create a Website. ...
  2. Integrate a Garage Management System. ...
  3. Use Local Advertising, Digital Marketing and Social Media. ...
  4. Focus On Providing Quality Service.
Nov 1, 2022

How to easily advertise a garage sale? ›

8. Advertise your garage sale strategically.
  1. Craigslist or the CPlus app.
  2. Facebook and Facebook Marketplace.
  3. GarageSaleFinder.com.
  4. Garage Sales by Map.
  5. Instagram.
  6. Local paper.
  7. Yard Sale Treasure Map.
  8. YardSales.net.
Apr 12, 2023

How to make a mechanic flyer? ›

A mechanic flyer should include the company's logo, contact information and basic services offered, such as oil changes or inspections. This is a great way to remind potential customers of what your business can do for them and how they can get in touch with you.

How do you write a catchy garage sale ad? ›

Tips for writing a successful garage sale ad:
  1. Include dates and times. It may sound obvious, but people still forget to include sale dates and times in their listings. ...
  2. Provide an exact address. ...
  3. State your terms. ...
  4. Use the right lingo. ...
  5. Tease your target audience. ...
  6. Safety first. ...
  7. Proofread your post.
Mar 5, 2023

What mechanics make the most money? ›

5 highest-paying mechanic jobs
  • Maintenance manager.
  • Mechanical project manager.
  • Mechanical technician.
  • Mechanic.
  • Automotive technician.
  • Repair manager.
  • Repair technician.
  • Maintenance supervisor.
Mar 10, 2023

What is the average profit of a mechanic shop? ›

What is the average profit margin for auto repair shops? According to Small Business Chron, auto repair shops generally have a profit margin of 50-65% for labor and 20-28% for parts sales.

What is the mechanic market size? ›

Worldwide, the automotive repair industry market share is $789.8 billion for 2021 and is projected to grow to $1.6 trillion by 2031. This equates to a worldwide CAGR of 7.6% from 2022 to 2031.

What are the biggest challenges for auto repair shops? ›

In 2020, during the height of the pandemic, independent repair shops noted their biggest challenges were: Keeping staff/customers safe/Social distancing (55.0%), Getting customers/Keep shop running/Return to normal hours (44.0%), Getting parts on time (34.0%), Getting parts/Finding suppliers with parts in stock (29.2%) ...

What customers want in an auto repair shop? ›

High-Quality Services

They are partial to shops that offer quick services, low wait times, and long-term solutions to their car problems. Customers want auto shops that offer excellent repair and maintenance services to keep their cars in great condition.

What is the most common type of auto repair shop? ›

Independent garages are the majority. They are privately owned, and often come with varying degrees of service delivery and pricing.

Where is the best place to advertise for a mechanic? ›

Major job boards shops and dealerships should advertise their technician job openings on include:
  • Glassdoor.
  • Monster.
  • LinkedIn.
  • Google For Jobs.
  • LinkUp.
  • SimplyHired.
  • The Muse.
  • Jora.

How can I promote my auto repair shop? ›

Website & Online Presence
  1. Update Your Website. When it comes to auto repair shop marketing, the first thing you should focus on is your website. ...
  2. Auto Advice Blog. ...
  3. Google My Business Account. ...
  4. Claim your business pages. ...
  5. Bookings. ...
  6. Forms. ...
  7. Reviews. ...
  8. Send service reminders and deals.

How do mechanics know how much to charge customers for labor? ›

Most auto repair shops quote labor charges using a “flat rate” manual or computer program that provides the average time it takes an experienced technician to perform a given car repair. That flat-rate time is then multiplied by the shop's hourly labor rate to reach the total labor charge for the service.

How can I attract customers quickly? ›

10 Ways to Get New Customers
  1. Ask for referrals. ...
  2. Network. ...
  3. Offer discounts and incentives for new customers only. ...
  4. Re-contact old customers. ...
  5. Improve your website. ...
  6. Partner with complementary businesses. ...
  7. Promote your expertise. ...
  8. Use online reviews to your advantage.
Apr 6, 2017

How do I attract more people to my shop? ›

How do you attract customers to your store?
  1. Offer doorbusters for new in-store customers.
  2. Send out promotion codes.
  3. Host events at your store location.
  4. Offer online shopping with in-store pickup.
  5. Create an eye-catching window display.
Aug 3, 2021

How can I impress customers in my shop? ›

Nine ways to attract customers to your store
  1. Evaluate your store operations. ...
  2. Prioritize and decide to change those things that aren't working first. ...
  3. Focus on your associates. ...
  4. Market to people who already know you. ...
  5. Use retail sales training so your crew can sell your merchandise. ...
  6. Become a student of Facebook.

What is the best day for a garage sale? ›

Friday, Saturday and Sunday mornings are usually the best time to hold your garage sale. Here's an insider garage sale tip: Consider scheduling your sale on the first weekend of the month—when people have just reloaded their personal spending and fun money for the month.

How many days before a garage sale should you advertise? ›

Advertise your garage sale at least a week in advance, and longer if it's part of an organized neighborhood event.

How long before a garage sale should you advertise? ›

Start your teasing anywhere from a week to two weeks ahead of your sale, and just be sure to market the strongest a few days before the sale begins. Your die-hard garage goers will likely search your local paper weekly for garage sales in the area, so it's important to invest a bit of money in this marketing method.

How do you recruit mechanics? ›

To find the right auto mechanic for your business, consider trying out a few different recruiting strategies:
  1. Search online. If your business is looking for a freelance auto mechanic, many of them advertise their services online. ...
  2. Hang up help wanted flyers. ...
  3. Hire from within. ...
  4. Post your job online.

What is an example sentence for garage sale? ›

His father bought him his first bow at a garage sale, and he has been competing in archery for over thirty years.

Why can't I post a garage sale on Facebook? ›

Since Facebook Marketplace no longer has a Garage Sale category, you'll need to advertise your garage sale using the regular item listing. Click Add Photos to add photos. Take a good photo of your garage or lawn with most of your items in view; this will be the first image people see.

How do I make a good sale ad? ›

How to Make an Ad
  1. Choose Your Target Audience.
  2. Conduct Marketing Research.
  3. Choose Your Platform.
  4. Decide on a Budget.
  5. Craft a Message.
  6. Get People Talking.
  7. Decide What You're Building.
  8. Include a CTA.
Nov 23, 2021

What states pay mechanics the most? ›

Alaska, Hawaii, Washington, New Jersey, and Massachusetts are among the top-paying states for auto repair techs, with high salaries and living standards. Auto repair is an excellent means to start your skilled trades career. Enroll in automotive training courses at PTTI and learn more.

What's the most a mechanic can make an hour? ›

While ZipRecruiter is seeing hourly wages as high as $41.59 and as low as $12.50, the majority of Auto Mechanic wages currently range between $19.23 (25th percentile) to $28.85 (75th percentile) across the United States.

What is the highest paid small engine mechanic? ›

Small engine mechanic salaries typically range between $28,000 and $69,000 yearly. The average hourly rate for small engine mechanics is $21.48 per hour.

What are cost of goods sold for a mechanic shop? ›

Cost of Goods Sold

This includes all of the direct costs of providing repair services out of your auto shop. For most auto repair businesses, this includes labor costs, parts, and products (purchased wholesale) that are sold directly to customers.

Is a mechanic shop a good investment? ›

It's very competitive and will take time to build a clientele and make money. Going it alone as an independent shop can be challenging. So, if you're still asking yourself, is owning an auto repair shop profitable? The answer is, yes.

How much do auto shops make GTA? ›

Do you make money owning a Auto Shop GTA 5? Here is a list of the means of profit accessible from the Auto Shop: Legitimate repair business: Players can repair and customize client cars and deliver them back to earn anywhere between $10,000 and $25,000 per vehicle.

Why is the auto repair industry slowing down? ›

"Manufacturing stopped or slowed down because of COVID restrictions or people didn't come to work or they couldn't find the right people," Moody told ABC News. "In 2022, we [saw] the delayed reaction where there isn't the same supply of stuff that there was."

Who is the biggest in the automotive industry? ›

China is the largest automobile market worldwide, both in terms of demand and supply. China's automobile registrations climbed to approximately 23.24 million units in 2022, representing a rise of around 10 percent.

What is the outlook for the auto repair industry in 2023? ›

The outlook for the automotive repair industry is strong. The auto mechanic industry is forecast to generate $80.5 billion in 2023, according to IBISWorld. Evolving technology and a rise in the number of electric vehicles on the road are reshaping the automotive repair industry.

Where can a mechanic make the most money? ›

Highest-Paying Types Of Mechanics
RankJob TitleAverage Salary
1Mobile Equipment Mechanic$72,190
2Industrial Mechanic$53,333
3Truck Mechanic$50,169
4Industrial Maintenance Mechanic$50,082
16 more rows
Nov 14, 2022

Why are mechanics leaving the industry? ›

Despite the low median pay rate, auto techs have to pay for their tools, including expensive scanners and other high-tech equipment. All that can add up to a departure from the field just to ensure they can adequately support themselves and their families without having to work a second job.

What kind of website is popular mechanics? ›

Popular Mechanics, American print and online magazine that publishes articles on home improvement, automobile maintenance, and new advancements in technology and science. Founded in 1902 by Henry H.

How much does the highest paid mechanic make? ›

5 highest-paying mechanic jobs
  1. Maintenance worker. National average salary : $70,334 per year. ...
  2. Mechanical designer. National average salary: $70,987 per year. ...
  3. Mechanical engineer. National average salary: $82,949 per year. ...
  4. Maintenance manager. National average salary: $83,108 per year. ...
  5. Mechanical project manager.
Mar 10, 2023

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